Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

AB InBev-funded Case Study to “Evaluate” AB InBev’s “Smart Drinking Goals”

AB InBev has funded a case study on the impact of its “Smart Drinking Goals” CSR initiative, as reported by the AB InBev ...

AB InBev

Beer Giant Exposed: AB InBev’s ESG Agenda Aims to Rebuild Brand Image 

Beer giant AB InBev’s Environment, Social and Governance Agenda (ESG) report for the year 2021 reflects that AB InBev has taken ...

Denormalising Alcohol Industry Activities in Schools

Children’s education and lives should be protected from the harmful influence of commercial interests. Yet the global alcohol ...

Exposed: Big Alcohol Propaganda Reaches Irish School Children But Communities Campaign for Change

Alcohol industry funded Drinkaware is conducting training courses for Irish teachers on how to lead classroom lessons about alcohol. ...

Big Alcohol Exploits Road Safety Agenda in Cambodia to Undermine Public Health

On May 17, 2022 the National Road Safety Committee of Cambodia signed a memorandum with the International Business Chamber of Cambodia ...

Asahi

Big Alcohol Reveals Dependence on Cheap Alcohol in New Zealand, Battles Against Alcohol Tax Rate Adjustment to Inflation Rate

The excise tax rate on alcohol is adjusted to inflation annually in New Zealand. With inflation rising this means alcohol taxes will also ...

AB InBev, Carlsberg, Heineken

Carlsberg, Heineken, AB InBev Slow To Exit Russia Fearing Profit Losses

Big Alcohol giants Carlsberg and Heineken both announced in early April that they will exit Russia. Recently, AB InBev also announced plans ...

Alcohol Giant Diageo’s India Strategy Exposed

Liquor giant Diageo is betting on the emerging premiumization trend to increase profits. Now, the company is honing in on the craft gin ...

Educ’ Alcool’s Misinformation: More Mixed Messages About Alcohol Harms

In this commentary Petticrew and colleagues respond to Educ’ Alcool’s response to a previous research study by Peake and ...

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