Educ’ Alcool’s Misinformation: More Mixed Messages About Alcohol Harms

In this commentary Petticrew and colleagues respond to Educ’ Alcool’s response to a previous research study by Peake and colleagues.

The authors respond to Educ’alcool’s misinformaton regarding the original study by Peake and colleagues. They conclude that, independent bodies (such as government health departments) should not use or signpost to material from SAPRO’s, given that it has the characteristics of other unhealthy commodity industry-funded misinformation, and significantly misrepresents the evidence.