Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

Dirty Work for Big Alcohol: FIFA Pushes Through 17-Hour Alcohol Consumption at Qatar World Cup*

FIFA entered into a partnership with the WHO and Qatar in 2019 titled “Healthy FIFA World Cup Qatar 2022 – Creating Legacy for ...

Exposed: Big Alcohol Propaganda Reaches Irish School Children But Communities Campaign for Change

Alcohol industry funded Drinkaware is conducting training courses for Irish teachers on how to lead classroom lessons about alcohol. ...

Cambodia: Communities Renew Call for Laws to Protect Against Alcohol Advertisements

Big Alcohol is saturating Cambodia with an alcohol advertising onslaught. The most prominent ones are the alcohol adverts on billboards ...

India: Big Alcohol Sets Target on Diwali

Big Alcohol is targeting the Diwali festival to increase alcohol sales and maximize profits. The Indian alcohol market is predicted to grow ...

Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales

Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...

AB InBev, Heineken

Big Alcohol Grows in Nigeria. So Do Concerns About Alcohol Harm

Big Alcohol has increased its sales revenue and profits in the first half of 2022 in Nigeria. The rising profits of the alcohol industry ...

Kirin

Japanese Alcohol Industry Plans to Change Alcohol Content Labeling

Japanese alcohol companies have agreed with the government to implement new voluntary alcohol labeling measures, including net alcohol ...

AB InBev, Heineken

Exposed: How Big Alcohol Plans to Capture Africa 

The African region is home to 16% of the world’s population. Out of this, only 5% are alcohol consumers. Culturally the people in ...

Young People Call for Protection from ‘Dark Marketing’

Today’s young people are flooded with ‘dark marketing’ for harmful products. This type of marketing is advertisements ...

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