Exposed: How Big Alcohol Plans to Capture Africa
Posted on July 29, 2022 in AB InBev, Heineken, Africa, DR Congo, Ethiopia, Ivory Coast, Nigeria, Rwanda, South AfricaThe African region is home to 16% of the world’s population. Out of this, only 5% are alcohol consumers. Culturally the people in this continent have mostly lived alcohol-free. But now Big Alcohol is manipulating the new cultural revolution in Africa to push more alcohol products on people, and create a demand for alcohol that does not exist, in the relentless push of ever more profits.