India: Big Alcohol Sets Target on Diwali

Big Alcohol is targeting the Diwali festival to increase alcohol sales and maximize profits. The Indian alcohol market is predicted to grow by 7% annually in the period from 2021 to 2025, as per IWSR Market Analysis. All alcohol companies are scrambling to get a chunk of the profits. In this scramble nothing is holy or off-limits for Big Alcohol, not even the Diwali festival.