India: Big Alcohol Sets Target on DiwaliPosted September 23 2022
Big Alcohol is targeting the Diwali festival to increase alcohol sales and maximize profits. The Indian alcohol market is predicted to grow by 7% annually in the period from 2021 to 2025, as per IWSR Market Analysis. All alcohol companies are scrambling to get a chunk of the profits. In this scramble nothing is holy or off-limits for Big Alcohol, not even the Diwali festival.