Alcohol Marketing, Advertisement Perceptions and Social Norms and Alcohol Problems Among Youth In Uganda

Posted on June 28, 2022 in Africa, Africa

This study found that alcohol marketing exposure and allure are significant predictors of heavy alcohol use and problem alcohol use among youth in Uganda. Prevention programs that reduce exposure to and allure of alcohol marketing may prove promising for reducing alcohol use and related problems among these vulnerable youth in a low-resource setting.

Advertising, Alcohol Harm, alcohol marketing, Alcohol Norm, Heavy Episodic Alcohol Use, Science, Social Norms
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