Alcohol Packaging as a Promotional Tool

Posted on July 20, 2022 in Europe, Europe

This research conducted by the University of Stirling and supported by Alcohol Focus Scotland looked at how the packaging of alcohol products is used as a marketing tool. The researchers found that alcohol packaging significantly impacts capturing the attention of, and creating appeal amongst, young people. Packaging also helps shape perceptions of the product, alcohol user, and alcohol use experience.

Advertising, Alcohol Harm, alcohol marketing, Science
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