Netherlands: Concerns About Zero-Alcohol Marketing

Posted November 25 2022 Advertising, Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Heineken, News, NoLo, Trimbos Institute

At first glance, the growing trend for companies even Big Alcohol companies to produce zero-alcohol or low-alcohol products seems positive at first glance. But communities and public health leaders are increasingly raising concerns. For example, Sabine Jansen, a behavioral psychologist from the Netherlands, questions the freedom allowed for alcohol companies to promote their non-alcoholic products without adhering to usual alcohol marketing laws.

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