Netherlands: Concerns About Zero-Alcohol Marketing
Posted on November 25, 2022 in Heineken, Europe, NetherlandsAt first glance, the growing trend for companies even Big Alcohol companies to produce zero-alcohol or low-alcohol products seems positive at first glance. But communities and public health leaders are increasingly raising concerns. For example, Sabine Jansen, a behavioral psychologist from the Netherlands, questions the freedom allowed for alcohol companies to promote their non-alcoholic products without adhering to usual alcohol marketing laws.