Africa: Big Alcohol Battle Brewing As Heineken Takes Over CompetitorPosted November 17 2021
In the latest development of Big Alcohol making inroads in the African region, Heineken has acquired the South African Distell Group which is a stronghold in the African region. Distell is not a beer company, their categories include cider, sprits and wine. Heineken will use Distell’s infrastructure to push higher sales of Heineken products in South Africa and the wider African region. It looks like Heineken is gearing up for a fight with Big Alcohol competitors AB InBev and Diageo in the years to come for market domination and profit maximization in African countries.