Big Beer Thirsting for Africa – and the ConsequencesPosted December 06 2021
Big Beer and Big Alcohol in general has its sights set on the African region to maximize their profits in the years to come. Africa provides a lucrative opportunity for the alcohol industry with weak or absent alcohol regulatory frameworks and policies, a growing young urban middle class population and a growing labor force. With beer demand reducing in the Western world, Africa is the alcohol industry’s plan for maximizing profits in the future. In this article we look into Big Beer’s decades long thirst for the African region and the consequences for the African people.