Exposed: Heineken Marketing Strategies and Examples
Posted on March 30, 2018 in Heineken, Promotion, Africa, Asia-Pacific, Europe, Ivory Coast, Netherlands, The Americas, United States of AmericaHeineken’s track record of unethical makreting practices is appalling. From racism, exploitation of women, to cultural appropriation and flooding neighborhoods with alcohol commercials, the Dutch beer giant relies on a vast spectrum of harmful alcohol marketing practices.