Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.


Dom Pérignon – Diageo venture fined in France for celebrity alcohol promotions

A Moët Hennessy Louis Vuitton (LVMH) and Diageo joint venture has been fined in France for a celebrity-driven alcohol marketing campaigns ...


Alcohol Industry’s misleading campaigns with celebrities – Diageo and K-Pop star SUHO

SUHO, a South Korean singer-song writer and actor with an extensive fan base of millions, particularly among the youth, has partnered with ...


Driving under the influence of alcohol campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched a campaign against driving under the influence of ...

Diageo, Pernod Ricard

ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands

Description: The ICC Cricket World Cup 2023 has attracted sponsorship from major alcohol beverage brands, including Bira91, Royal Stag, ...

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