Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Diageo Markets Alcohol as Empowerment for Women
A recent LinkedIn article titled “Embracing the Forties: Redefining Identity for Ageing Women” highlights a concerning strategy by ...

Conflict of Interest: Why KBL Shouldn’t Train Law Enforcement
Kenya Breweries Limited (KBL), owned by Diageo, recently partnered with the Alcoholic Beverages Association of Kenya (ABAK) to train over ...

Alcohol Industry in Kenya – Hypocrisy Exposed as ABAK Fights Environmental Legislation
The Alcoholic Beverages Association of Kenya (ABAK), representing some of the world’s largest alcohol companies, is now fighting proposed ...

Alcohol Industry Frontgroup FISAC Undermines Public Health with Misleading Narratives
The Foundation of Social Investigations A.C. (FISAC) in Mexico presents itself as a civil society organization dedicated to alcohol ...

Diageo Ireland: Marketing Disguised as Community Support
Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...

How Diageo Uses ‘Responsible Drinking’ to Deflect Blame for Alcohol Harm” in Uganda
Uganda Breweries Limited (UBL), owned by global alcohol giant Diageo, used the Nyege Nyege Festival to promote the flawed concept of ...

Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers
The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...

Dangerous Mix: Johnnie Walker and Squid Game Partner Up, Raising Concerns for Young Viewers
In a recent collaboration, Johnnie Walker, a leading Scotch whisky brand owned by Diageo, has partnered with Netflix’s “Squid Game” ...

Diageo’s Alcohol Chocolates in Mexico: Irresponsible Marketing in the Candy Aisle
In a concerning example of potentially irresponsible marketing, Diageo, the parent company of Johnnie Walker, and chocolate producer Turin ...