Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Diageo

Diageo Markets Alcohol as Empowerment for Women

A recent LinkedIn article titled “Embracing the Forties: Redefining Identity for Ageing Women” highlights a concerning strategy by ...

Diageo

Conflict of Interest: Why KBL Shouldn’t Train Law Enforcement

Kenya Breweries Limited (KBL), owned by Diageo, recently partnered with the Alcoholic Beverages Association of Kenya (ABAK) to train over ...

Diageo, Heineken

Alcohol Industry in Kenya – Hypocrisy Exposed as ABAK Fights Environmental Legislation

The Alcoholic Beverages Association of Kenya (ABAK), representing some of the world’s largest alcohol companies, is now fighting proposed ...

Bacardi, Diageo, Pernod Ricard

Alcohol Industry Frontgroup FISAC Undermines Public Health with Misleading Narratives

The Foundation of Social Investigations A.C. (FISAC) in Mexico presents itself as a civil society organization dedicated to alcohol ...

Diageo

Diageo Ireland: Marketing Disguised as Community Support

Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...

Diageo

How Diageo Uses ‘Responsible Drinking’ to Deflect Blame for Alcohol Harm” in Uganda

Uganda Breweries Limited (UBL), owned by global alcohol giant Diageo, used the Nyege Nyege Festival to promote the flawed concept of ...

Bacardi, Diageo, Pernod Ricard

Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers

The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...

Diageo

Dangerous Mix: Johnnie Walker and Squid Game Partner Up, Raising Concerns for Young Viewers

In a recent collaboration, Johnnie Walker, a leading Scotch whisky brand owned by Diageo, has partnered with Netflix’s “Squid Game” ...

Diageo

Diageo’s Alcohol Chocolates in Mexico: Irresponsible Marketing in the Candy Aisle

In a concerning example of potentially irresponsible marketing, Diageo, the parent company of Johnnie Walker, and chocolate producer Turin ...

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