Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report May 8 '26 AB InBev, Ambev, Diageo, Grupo Modelo, Molson Coors
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...

Misconduct Report Mar 10 '26 Diageo
Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal 

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Feb 10 '26 AB InBev, Diageo
$100 Million in Alcohol Marketing, 25 Million Children: Big Alcohol’s Super Bowl Blitz

The alcohol industry spent $100 million marketing to Super Bowl 2026’s 115 million viewers. An estimated 25 million were children. ...

Misconduct Report Nov 24 '25 AB InBev, Diageo, Heineken
Alcohol Industry Uses Inflated Job Claims and Fake Civil Society to Derail Nigeria’s Sachet Ban

Nigeria’s move to phase out sachet and small-bottle alcohol – formats designed for ultra-availability, low price and youth appeal – ...

Misconduct Report Oct 6 '25 Diageo
Diageo Exploits Youth Employment Crisis to Rebrand Itself as a “Development Partner” in South Africa

When South Africa’s Deputy Minister of Higher Education, Nomusa Dube-Ncube, appeared alongside Diageo South Africa, ...

Misconduct Report Aug 28 '25 AB InBev, Diageo, Heineken, Pernod Ricard
Big Alcohol’s Cancer Denial – Diageo and other global alcohol giants bank on creating confusion

Big Alcohol thrives on confusion. Diageo, AB InBev, Heineken, Pernod Ricard, and Campari all know their products cause cancer – and that ...

Misconduct Report Aug 26 '25 Bacardi, Diageo, Pernod Ricard
Industry-Sponsored “Reform” Would Make Alcohol Cheaper in Mexico

The wine and spirits industry is quietly steering Mexico’s alcohol tax debate – and it’s doing so under the guise of policy ...

Misconduct Report Aug 21 '25 Bacardi, Brown-Forman, Diageo
Big Alcohol Captures Health Policy in New Zealand – Internal Files Show Corporate Access, Pressure, and Policy Dilution

Leaked documents reveal New Zealand’s health ministry giving alcohol lobbyists – including Diageo, Bacardi and Brown-Forman – a ...

Misconduct Report Aug 20 '25 Diageo, EABL, Kenya Wine Agencies Limited (KWAL)
EABL and Allies Resist Advance Excise Duty, Undermining Fair Taxation in Kenya

The Alcoholic Beverages Association of Kenya (ABAK), which represents the country’s largest alcohol producers – including East African ...