ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands

Posted October 14 2023

Description:

The ICC Cricket World Cup 2023 has attracted sponsorship from major alcohol beverage brands, including Bira91, Royal Stag, Jacob’s Creek, Pernod Ricard India, Kingfisher, Black & White, and Diageo.

These brands are using surrogate advertising tactics, presenting non-alcoholic products in alcohol-like packaging, to promote their alcoholic beverages subtly. The advertising includes immersive AI-led fan experiences and strategic placement of brand messages during live streaming.

Despite a ban on liquor advertising since 1995, alcohol brands persist in using surrogate advertising channels in India.

  • Brand: Royal Stag, Bira 91, Jacob’s Creek
  • Company: Pernod Ricard, Diageo

Website: https://www.afaqs.com/news/advertising/icc-cricket-world-cup-2023-attracts-surrogate-advertising-from-alcohol-brands

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