Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Food as Harm Reduction during Alcohol Consumption Session: Reducing Harm or Normalising Heavy Alcohol Use?
The study findings add to the evidence that alcohol consumption, including heavy and high-risk consumption, is normalised within the online ...
Special Feature: Exposed How Big Alcohol Uses Pop Culture to Perpetuate the Alcohol Norm
This special feature exposes how Big Alcohol uses pop culture to perpetuate the alcohol norm. Using pop culture to promote alcohol ...
Perpetuating the Alcohol Norm: UK Reality TV Airs Barrage of Alcohol Ads
A new study reveals that reality TV shows are releasing an avalanche of unhealthy product content including alcohol, tobacco, and products ...
Citizens including Children Were Exposed to Alcohol and Junk Food Advertising During the 2018 Fifa World Cup
This study found that UK advertising legislation and broadcasting regulations intended to prevent exposure to alcohol and HFSS imagery and ...
Tobacco, Alcohol, and ‘Junk Food’ Content Are Common in Reality TV Programs
This study found that tobacco, alcohol, and HFSS content are common in reality TV programs. These programs deliver exposure to tobacco, ...
AB InBev Beer Giant AB InBev Exploits Workers in UK
AB InBev’s profits have continued to grow even through the pandemic. But the company continues to pay low wages to its staff working ...
Heineken Big Alcohol Bets Big on Metaverse to Push Alcohol Availability
Big Alcohol is rapidly expanding into the metaverse to increase alcohol availability and drive consumption for more profit. The alcohol ...
Big Alcohol Deploys Pop Culture to Promote Brand, Drive Consumption – Examples from Japan and UK
Using pop culture to promote alcohol products to young audiences is not a new strategy for Big Alcohol. But two recent examples expose how ...
Age Verification Failure in Alcohol Online Sales and On-Demand Delivery
Online alcohol retail and on-demand delivery is growing fast in the United Kingdom. But existing alcohol laws have not kept up with this ...