Special Feature: Exposed How Big Alcohol Uses Pop Culture to Perpetuate the Alcohol Norm
Posted on May 13, 2022 in Africa, Asia-Pacific, Eastern Mediterranean, Europe, Japan, South Korea, The Americas, United KingdomThis special feature exposes how Big Alcohol uses pop culture to perpetuate the alcohol norm.
Using pop culture to promote alcohol consumption, especially targeting young audiences is not a new strategy for Big Alcohol. But the alcohol industry is finding new ways and increasingly relentless methods of inundating people’s lives and most private spheres with alcohol promotions.