Citizens including Children Were Exposed to Alcohol and Junk Food Advertising During the 2018 Fifa World Cup

Posted on May 07, 2022 in Europe, Europe

This study found that UK advertising legislation and broadcasting regulations intended to prevent exposure to alcohol and HFSS imagery and advertising in UK television was circumvented completely by sponsorship arrangements in the 2018 FIFA World Cup. Preventing this exposure, therefore, requires revision of existing advertising and broadcasting controls to include sponsorship.

alcohol marketing, alcohol marketing in sports, Science
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