Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Carlsberg Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship
Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...
AB InBev Big Alcohol’s Olympic Takeover Continues
The Olympic Games are meant to be a celebration of human potential, athleticism, and international unity. But for AB InBev, the world’s ...
Heineken Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports
Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...
AB InBev Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games
The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...
Molson Coors Peroni 0.0% Partners with Formula 1
Molson Coors’ Peroni 0.0% is intensifying its marketing with a Formula 1-themed campaign, partnering with Scuderia Ferrari and ...
Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant
For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...
AB InBev, Heineken Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer
This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...
Heineken Heineken Exposed: Beer Giant Promotes Heavy Alcohol Use
Heineken got caught promoting heavy alcohol use at the Gold Cycle Race in the Netherlands. The Dutch Institute for Alcohol Policy, STAP, ...
AB InBev FIFA and Big Alcohol: Alcohol Sales During World Cup in Qatar
FIFA doing the dirty work for alcohol giant AB InBev pushed Qatari officials to weaken their alcohol laws just for the FIFA World Cup. ...