Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 23 '26 AB InBev, Grupo Modelo
AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Misconduct Report Sep 16 '25 Carlsberg
Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Mar 26 '25 Carlsberg
Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship

Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...

Misconduct Report Feb 26 '25 AB InBev
Big Alcohol’s Olympic Takeover Continues

The Olympic Games are meant to be a celebration of human potential, athleticism, and international unity. But for AB InBev, the world’s ...

Misconduct Report Oct 23 '24 Heineken
Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports

Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...

Misconduct Report Sep 2 '24 AB InBev
Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games

The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...

Misconduct Report May 10 '24 Molson Coors
Peroni 0.0% Partners with Formula 1

Molson Coors’ Peroni 0.0% is intensifying its marketing with a Formula 1-themed campaign, partnering with Scuderia Ferrari and ...

Misconduct Report Feb 9 '24
Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant

For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...

Misconduct Report Nov 22 '22 AB InBev, Heineken
Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer  

This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...