Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Carlsberg

Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship

Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...

AB InBev

Big Alcohol’s Olympic Takeover Continues

The Olympic Games are meant to be a celebration of human potential, athleticism, and international unity. But for AB InBev, the world’s ...

Heineken

Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports

Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...

AB InBev

Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games

The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...

Molson Coors

Peroni 0.0% Partners with Formula 1

Molson Coors’ Peroni 0.0% is intensifying its marketing with a Formula 1-themed campaign, partnering with Scuderia Ferrari and ...

Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant

For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...

AB InBev, Heineken

Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer  

This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...

Heineken

Heineken Exposed: Beer Giant Promotes Heavy Alcohol Use

Heineken got caught promoting heavy alcohol use at the Gold Cycle Race in the Netherlands. The Dutch Institute for Alcohol Policy, STAP, ...

AB InBev

FIFA and Big Alcohol: Alcohol Sales During World Cup in Qatar

FIFA doing the dirty work for alcohol giant AB InBev pushed Qatari officials to weaken their alcohol laws just for the FIFA World Cup. ...

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