A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 10 '26

Diageo

Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Sep 16 '25

Carlsberg

Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Aug 19 '25

Heineken

Heineken’s $300 Million Trojan Horse: Targeting the Next Generation Through Formula One

Heineken’s Formula 1 sponsorship is anchored by its alcohol-free product, Heineken 0.0. However, in practice, this is typical alibi ...

Misconduct Report Mar 12 '25

Heineken

Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”

Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...

Misconduct Report Feb 9 '24

Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant

For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...

Misconduct Report Nov 22 '22

AB InBev, Heineken

Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer

This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...

Misconduct Report Nov 7 '22

Cambodia: Opposition to Alcohol Industry Sponsorship of Educational Institutions

The Secretary of State of the Education Ministry of Cambodia has called on educational institutions to reject alcohol industry ...

Misconduct Report Oct 14 '22

Special Feature: Exposing FIFA’s Dirty Work for Big Alcohol

This special feature exposes FIFA’s long history of doing dirty work for Big Alcohol, specifically AB InBev, whose brand Budweiser is a ...

Misconduct Report May 3 '22

Heineken

Big Alcohol Bets Big on Metaverse to Push Alcohol Availability

Big Alcohol is rapidly expanding into the metaverse to increase alcohol availability and drive consumption for more profit. The alcohol ...