Unhealthy Sponsorship Within Junior Sporting Clubs in Victoria, Australia

Posted June 01 2021 alcohol marketing in sports, Big Alcohol, BigAlcoholExposed, Evidence, Science, Sponsorship

This study found that unhealthy sponsorships represented 8.9 % of all identified sponsorship arrangements. A quarter of all clubs accepted alcohol (25.6 %) and unhealthy food sponsors (25.9%).

Victorian children participating in community junior sports are being exposed to marketing of unhealthy brands and products. Public health intervention is necessary to protect children from this exposure.

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