Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

New Study Reveals Zero-Alcohol Products Prompt Adolescents to Think of Alcohol
This online study examined whether adolescents implicitly categorise images of zero-alcohol drinks as alcoholic beverages. The study shows ...

New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately
Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...

How to Curb Marketing From Health-Harming Industries
This paper reviews evidence about the impact of marketing on ill health. The researchers summarize evidence that marketing practices in six ...

Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World
As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Exposed: Some U.S. Congress Members Interfere Against Independent Alcohol Research
Recent reporting has revealed that some U.S. Congress members are pushing to halt a federal health study on alcohol’s harmful ...

Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels
This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing
This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...

Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.
Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse
This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...