Understanding the Potential Risks of Zero Alcohol Products

Posted on September 13, 2023 in Asia-Pacific, Asia-Pacific

The absence of alcohol does not mean the absence of risk: this study explores the role of marketing strategies and ambiguous boundaries as precursors to the use of alcohol.
Despite the marketed positioning of NoLo beverages as safe alternatives, these products could be hiding unproblematized and undiscovered risks.

4WHO, Alcohol Harm, alcohol marketing, Alcohol Policy, Alcohol Use Disorder, Alibi Marketing, BigAlcoholExposed, Evidence, NoLo, Public Health, Science, WHO, ZAPs
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