Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Understanding the Potential Risks of Zero Alcohol Products

The absence of alcohol does not mean the absence of risk: this study explores the role of marketing strategies and ambiguous boundaries as ...

New WHO Brief on NoLo Alcohol Products Released

Are no- and low-alcohol products a possibility or a problem in decreasing alcohol harm? This new WHO snapshot brief – produced in ...

Stockholm Pride Will Promote Sober Positivity

Stockholm Pride celebrates its 25 years anniversary in 2023. The special occasion is a great opportunity to bring more people together and ...

Reducing Alcohol Strength Could Save Thousands of Lives In European Countries

In this modelling study, researchers looked at the effects of reduced alcohol consumption through lower alcohol strength in beer, wine and ...

Heineken

Netherlands: Concerns About Zero-Alcohol Marketing

At first glance, the growing trend for companies even Big Alcohol companies to produce zero-alcohol or low-alcohol products seems positive ...

Giving Kids Non-Alcohol Beer Is Risky, Parents Are Warned

Giving children alcohol – even no and low alcohol beers – is a risky practice. In the Czech Republic, parents do this without ...

Heineken

New Report Reveals How Big Alcohol Exploits No-Alcohol Products

NoLos are growing in popularity in the UK. But a new report finds that Big Alcohol markets NoLo products in unethical ways. This includes ...

Big Alcohol Abuses Alcohol-Free Trend For Alcohol Brand Promotion

For the alcohol industry one of the biggest threats to profits is the growing alcohol-free norm among Gen Z and Millennials. These two ...

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