Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 10 '26 Diageo
Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal 

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Mar 25 '25
New Study Reveals Zero-Alcohol Products Prompt Adolescents to Think of Alcohol

This online study examined whether adolescents implicitly categorise images of zero-alcohol drinks as alcoholic beverages. The study shows ...

Misconduct Report Jun 27 '24
Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...

Misconduct Report Jun 27 '24
Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...

Misconduct Report Sep 13 '23
Understanding the Potential Risks of Zero Alcohol Products

The absence of alcohol does not mean the absence of risk: this study explores the role of marketing strategies and ambiguous boundaries as ...

Misconduct Report Sep 13 '23
Understanding the Potential Risks of Zero Alcohol Products

The absence of alcohol does not mean the absence of risk: this study explores the role of marketing strategies and ambiguous boundaries as ...

Misconduct Report Sep 7 '23
New WHO Brief on NoLo Alcohol Products Released

Are no- and low-alcohol products a possibility or a problem in decreasing alcohol harm? This new WHO snapshot brief – produced in ...

Misconduct Report Feb 17 '23
Stockholm Pride Will Promote Sober Positivity

Stockholm Pride celebrates its 25 years anniversary in 2023. The special occasion is a great opportunity to bring more people together and ...