Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 17 '26
When Alcohol Looks Like a Toy: Why Marketing Familiarity Is a Public Health Issue

Alcohol products with bright colours, sweet flavours and novelty packaging are becoming familiar to children long before they can legally ...

Misconduct Report Aug 21 '26
Alcohol Consumption in U.S. Continues to Be At Record Lows As More People View Alcohol As Health-Harming

A record-low 54% of U.S. Americans now use alcohol, matching 2025’s historic low and the smallest share since Gallup began tracking ...

Misconduct Report Jun 15 '26
Research Predicts Alcohol Consumption Will Shrink In Next Decade

A first-of-its-kind 10-year forecast by alcohol market analysis firm IWSR reveals a significant and lasting replacement of the alcohol ...

Misconduct Report Jun 5 '26
Alcohol Marketing Targets Our Children. It’s Time We Talked About It

Research shows that children recognise alcohol branding from age two and link alcohol with adult life by age four – and alcohol ...

Misconduct Report Oct 6 '24
Replacing the Harmful Alcohol Norm: How Families Can Lead the Change

Angelica Maria is getting more and more invitations to help parents and teachers discuss alcohol denormalization. In this opinion article ...

Misconduct Report Jun 27 '24
Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...

Misconduct Report Jun 27 '24
Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...

Misconduct Report Feb 1 '24
Exposed: Workplace Harassment in U.S. Alcohol Industry

In alcohol and service industry workplaces harassment is prevalent. Project WHEN reports more than 140 cases in the United States in recent ...

Misconduct Report Oct 14 '23 AB InBev
What Alcohol Companies Really Care About When They Rainbow-Wash Their Products and Marketing

Beer giant AB InBev decided to market their product Bug Light to the LGBTIQ+ through a collaboration with transgender activist Dylan ...