People View “Responsible Consumption” Labels As Ploy by Alcohol Companies

New research asked 20 alcohol users aged between 21 and 63 for their views on the effectiveness of alcohol labels, and considered whether it is likely that labelling can contribute to reducing people’s alcohol consumption. The interviews found that the participants viewed “responsible” alcohol consumption messages as a ploy by the alcohol industry to be seen as caring without taking tangible action.
Participants in the study were critical of “responsible” consumption messages and generally found it hard to trust health information presented on alcohol industry products.