Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Asia-Pacific: Big Beer’s Plans to Exploit Football Championship

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Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...

Unhealthy Sponsorship Within Junior Sporting Clubs in Victoria, Australia

This study found that unhealthy sponsorships represented 8.9 % of all identified sponsorship arrangements. A quarter of all clubs accepted ...

France: Parliament Considers Weakening ‘Loi Evin’ to “Help” Sports

The newest attack on France’s ‘Loi Evin’ is coming from the French parliament as some members of the National Assembly ...

Australia: Alcohol Ads Avalanche Expected As Sports Re-start

Health experts in Australia predict an avalanche of alcohol ads as sports re-start. In Australia, alcohol advertising in sports is a major ...

Scotland: Public Health Experts Call For Ban on Alcohol Sports Sponsorship

After new research revealed the extent of alcohol sports sponsorship, public health experts in Scotland call for a ban on this type of ...

Unhealthy Sport Sponsorship at the 2017 AFL Grand Final

The 2017 AFL Grand Final broadcast featured a high frequency and extensive duration of unhealthy marketing, especially for unhealthy food ...

NFL Opens Floodgates For Big Alcohol

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has ...

The Alcohol Industry and the World Cup in Brazil

The author explores how the alcohol industry seeks to determine alcohol policies through the case study of the ban on alcohol selling and ...

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