NFL Opens Floodgates For Big Alcohol

Posted May 31 2019 Advertising, Alcohol Harm, alcohol marketing, alcohol marketing in sports, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Evidence, NFL, Sponsorship, Sports

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time. According to reports, while alcohol brands still cannot use active players in marketing, alcohol marketers can now promote themselves as the “official” product of teams they sponsor…

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