Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant
For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...
AB InBev, Heineken Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer
This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...
Special Feature: Exposing FIFA’s Dirty Work for Big Alcohol
This special feature exposes FIFA’s long history of doing dirty work for Big Alcohol, specifically AB InBev, whose brand Budweiser is a ...
AB InBev Dirty Work for Big Alcohol: FIFA Pushes Through 17-Hour Alcohol Consumption at Qatar World Cup*
FIFA entered into a partnership with the WHO and Qatar in 2019 titled “Healthy FIFA World Cup Qatar 2022 – Creating Legacy for ...
Special Feature: Alcohol Marketing in Sports, How Big Alcohol Uses Sports to Reach Youth and Drive Product Sales
This special feature is a deep dive into alcohol marketing in sports, with three case studies of how the alcohol industry uses sports to ...
Citizens including Children Were Exposed to Alcohol and Junk Food Advertising During the 2018 Fifa World Cup
This study found that UK advertising legislation and broadcasting regulations intended to prevent exposure to alcohol and HFSS imagery and ...
Exposed: Big Alcohol Floods Rugby Championship With Alcohol Ads
A new analysis of alcohol marketing in the Rugby Six Nations World Cup in 2020 depicts how different regulations of alcohol sport ...
Edinburgh, Scotland: Football Club Bans Unethical Brands Following Euro 2020 Events
Following the actions of Paul Pogba and Cristiano Ronaldo who removed bottles of Heineken and Coca Cola from press conferences in Euro2020, ...
Euro 2020: Players Rebel Against Health Harmful Brand Promotions
Pro-football players Cristiano Ronaldo and Paul Pogba recently removed product placements of Coca Cola and Heineken in press conferences in ...