Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jun 12 '26 AB InBev
World Cup Revelations: Behind Every Local Beer, the Same Global Industry Playbook

When Angelica Maria discussed alcohol harm on a radio show, a worried caller offered sport as the solution. Angelica Maria shares her ...

Misconduct Report Jun 9 '26 AB InBev, Ambev, Diageo, Heineken, Molson Coors
Inside AB InBev’s World Cup Machine: How the World’s Largest Brewer Exploits Football to Maximise Alcohol Sales

The alcohol industry is turning the 2026 FIFA World Cup into the largest marketing offensive in the history of sports, and AB InBev is ...

Misconduct Report Jun 5 '26
Movendi Movement Launches Global Campaign to Document Alcohol Marketing During the World Cup

The FIFA World Cup starts in two weeks, and Movendi International together with members from Kenya, Latvia, Mongolia, Sri Lanka, and ...

Misconduct Report Feb 23 '26 AB InBev, Grupo Modelo
AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Misconduct Report Feb 10 '26 AB InBev, Diageo
$100 Million in Alcohol Marketing, 25 Million Children: Big Alcohol’s Super Bowl Blitz

The alcohol industry spent $100 million marketing to Super Bowl 2026’s 115 million viewers. An estimated 25 million were children. ...

Misconduct Report Feb 4 '26 AB InBev
Olympic Athletes Now Sell Beer for AB InBev – Under the Banner of “Relaxation”

Ahead of the Milano Cortina 2026 Winter Olympics, AB InBev is once again weaponising sport to push its Corona brand – this time ...

Misconduct Report Sep 16 '25 Carlsberg
Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Aug 29 '25 Heineken
Heineken Exploits Orlando Pride – Alcohol Marketing Targeting Women’s Sports Audiences

Orlando Pride’s 2025 season has morphed into a Heineken marketing showcase. The NWSL club is hosting branded watch parties, running a ...

Misconduct Report Aug 27 '25 Heineken
Heineken at the US Open – classic alibi marketing dressed as inclusion

Heineken is using non-alcohol beer as a backdoor into sports sponsorship – where alcohol promotion would normally face scrutiny. At the ...