Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev, Heineken

Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer  

This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...

Special Feature: Exposing FIFA’s Dirty Work for Big Alcohol

This special feature exposes FIFA’s long history of doing dirty work for Big Alcohol, specifically AB InBev, whose brand Budweiser is a ...

AB InBev

Dirty Work for Big Alcohol: FIFA Pushes Through 17-Hour Alcohol Consumption at Qatar World Cup*

FIFA entered into a partnership with the WHO and Qatar in 2019 titled “Healthy FIFA World Cup Qatar 2022 – Creating Legacy for ...

Special Feature: Alcohol Marketing in Sports, How Big Alcohol Uses Sports to Reach Youth and Drive Product Sales

This special feature is a deep dive into alcohol marketing in sports, with three case studies of how the alcohol industry uses sports to ...

Exposed: Big Alcohol Floods Rugby Championship With Alcohol Ads

A new analysis of alcohol marketing in the Rugby Six Nations World Cup in 2020 depicts how different regulations of alcohol sport ...

Edinburgh, Scotland: Football Club Bans Unethical Brands Following Euro 2020 Events

Following the actions of Paul Pogba and Cristiano Ronaldo who removed bottles of Heineken and Coca Cola from press conferences in Euro2020, ...

Euro 2020: Players Rebel Against Health Harmful Brand Promotions

Pro-football players Cristiano Ronaldo and Paul Pogba recently removed product placements of Coca Cola and Heineken in press conferences in ...

Asia-Pacific: Big Beer’s Plans to Exploit Football Championship

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Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...

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