A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 23 '26

AB InBev, Grupo Modelo

AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Misconduct Report Feb 10 '26

AB InBev, Diageo

$100 Million in Alcohol Marketing, 25 Million Children: Big Alcohol’s Super Bowl Blitz

The alcohol industry spent $100 million marketing to Super Bowl 2026’s 115 million viewers. An estimated 25 million were children. ...

Misconduct Report Feb 4 '26

AB InBev

Olympic Athletes Now Sell Beer for AB InBev – Under the Banner of “Relaxation”

Ahead of the Milano Cortina 2026 Winter Olympics, AB InBev is once again weaponising sport to push its Corona brand – this time ...

Misconduct Report Sep 16 '25

Carlsberg

Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Aug 29 '25

Heineken

Heineken Exploits Orlando Pride – Alcohol Marketing Targeting Women’s Sports Audiences

Orlando Pride’s 2025 season has morphed into a Heineken marketing showcase. The NWSL club is hosting branded watch parties, running a ...

Misconduct Report Aug 27 '25

Heineken

Heineken at the US Open – classic alibi marketing dressed as inclusion

Heineken is using non-alcohol beer as a backdoor into sports sponsorship – where alcohol promotion would normally face scrutiny. At the ...

Misconduct Report Aug 19 '25

Heineken

Heineken’s $300 Million Trojan Horse: Targeting the Next Generation Through Formula One

Heineken’s Formula 1 sponsorship is anchored by its alcohol-free product, Heineken 0.0. However, in practice, this is typical alibi ...

Misconduct Report Mar 26 '25

Carlsberg

Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship

Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...

Misconduct Report Mar 12 '25

Heineken

Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”

Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...