Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Carlsberg Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship
Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...
Heineken Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”
Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...
Heineken Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports
Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...
AB InBev Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games
The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...
Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant
For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...
AB InBev, Heineken Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer
This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...
Special Feature: Exposing FIFA’s Dirty Work for Big Alcohol
This special feature exposes FIFA’s long history of doing dirty work for Big Alcohol, specifically AB InBev, whose brand Budweiser is a ...
AB InBev Dirty Work for Big Alcohol: FIFA Pushes Through 17-Hour Alcohol Consumption at Qatar World Cup*
FIFA entered into a partnership with the WHO and Qatar in 2019 titled “Healthy FIFA World Cup Qatar 2022 – Creating Legacy for ...
Special Feature: Alcohol Marketing in Sports, How Big Alcohol Uses Sports to Reach Youth and Drive Product Sales
This special feature is a deep dive into alcohol marketing in sports, with three case studies of how the alcohol industry uses sports to ...