Euro 2020: Players Rebel Against Health Harmful Brand Promotions

Pro-football players Cristiano Ronaldo and Paul Pogba recently removed product placements of Coca Cola and Heineken in press conferences in the Euro 2020 organized by the UEFA. These were small acts of rebellion against health harmful industries’ exploitation of professional sports, sporting events and elite players to promote their products. While seemingly small, these actions have far reaching power, specifically by role modeling positive behavior for young people who watch these sporting events.