The Alcohol Marketing Landscape

This study found that alcohol marketing is widespread globally and a structural element of the alcoholic beverage industry.

The oligopoly structure of the producing industry helps to generate high profits per dollar invested relative to other industries. Advertising expenditures are high and advertising is widespread. Stakeholder marketing and CSR campaigns assist in maintaining a policy environment conducive to extensive alcohol marketing activity.

Given the level of alcohol-related harm worldwide, global and regional recommendations and best practices should be used to guide policy makers in effective regulation of alcohol marketing.