Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Nov 15 '24
How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Misconduct Report Apr 16 '24 Diageo
Dom Pérignon – Diageo venture fined in France for celebrity alcohol promotions

A Moët Hennessy Louis Vuitton (LVMH) and Diageo joint venture has been fined in France for a celebrity-driven alcohol marketing campaigns ...

Misconduct Report Feb 12 '23
Reducing Alcohol Strength Could Save Thousands of Lives In European Countries

In this modelling study, researchers looked at the effects of reduced alcohol consumption through lower alcohol strength in beer, wine and ...

Misconduct Report Aug 27 '22
How Big Alcohol Fought Pregnancy Warning Labels in France

This study fills a gap in the Anglosphere research on lobbying against alcohol warnings by analyzing lobbyists’ arguments over a ...

Misconduct Report Mar 9 '22
The French Évin Law on Alcohol Advertising Reduces the Attractiveness of Alcohol for Young People

This study found that regulating alcohol advertising content strongly, as per France’s Évin law in 1991 or similar measures in other ...

Misconduct Report Jan 20 '22
An Analysis of How Lobbying by the Alcohol Industry Has Eroded the French Évin Law Since 1991

The Évin Law has been continuously weakened since its initial implementation. This research analyzes the long-term lobbying strategies and ...

Misconduct Report Jun 4 '21
Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...

Misconduct Report Sep 21 '19
Alcohol in TV Series Popular with Teens

The restrictive law ongoing in France does not prevent popular TV programmes watched by minors to depict alcohol. Concerns should be raised ...

Counteraction story Apr 30 '19
ANPAA, France: Exposing Big Alcohol Lobbying

Association Nationale de Prevention en Alcoologie et Adictiologie (ANPAA) recently released a report on the alcohol industry lobbying ...