Addictions France Wins Lawsuit Against Meta Over Alcohol Ads
Posted on February 07, 2023 in AB InBev, AB InBev, Europe, EuropeA historic victory against online alcohol sponsorship in France.
In early January, the Paris Court ordered the Meta group (parent company of Facebook and Instagram) to remove 37 posts deemed illegal on Instagram. These posts had been published by about twenty different influencers, all of them accumulating nearly 5 million followers. They have been deemed in violation of the Loi Evin because the posts improperly promote alcoholic beverages. In addition to ordering the withdrawal of the publications, the judge ordered Meta to communicate the contact details of their authors to Addictions France so that they themselves could be prosecuted.