Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Young woman playing games on her mobile phone Heineken

Targeting Youth: Heineken’s  Driving Game Masks a Bigger Marketing Strategy

Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...

Heineken

Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability

Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...

Heineken

Heineken misleading public on no alcohol beer

Heineken Mexico are framing the expansion of their range of non-alcoholic products as an effort to ”reduce alcohol consumption, ...

Heineken

Heineken attempts greenwashing to hide water usage, slave labour 

The water footprint of beer is horrible – to make one liter, 298 litres of water is used. This problem is worsened by the fact that large ...

Heineken

Heineken main sponsor of comic event – marketing alcohol towards minors

Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...

Heineken

Heineken’s Sponsorship of Sports Events

Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...

Carlsberg, Heineken

Top Carlsberg Executives Arrested as Big Alcohol’s Partnership With Russia Backfires

Carlsberg’s reluctance to withdraw their support of Russia has backfired on their own company. According to media reports from the ...

Carlsberg, Heineken

Exposed: Beer Giants Keep Funding Myanmar Military Junta

Alcohol industry giantsare funding Myanmar Junta’s atrocities through taxes, accordig to new revelations. Justice For Myanmar has exposed ...

AB InBev, Heineken

Heineken Exposed for ‘Slave Labor’ Practices in Brazil

Brazilian brewery Kaiser, which is owned by Heineken, has been added to the government’s list of companies responsible for labor ...

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