Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report May 18 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazil’s Selective Tax Delayed After Beer Industry-Aligned Polling Reaches President Lula’s Advisers

An internal survey by Instituto Locomotiva – with question framing that mirrors the beer industry’s lobbying messaging – has ...

Misconduct Report Apr 29 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazilian Beer Industry Lies About Beer Tax While Its Lowest in the Americas

As Brazil discusses alcohol taxes, WHO data shows that the excise tax share on Brazilian beer at 2.28% is the lowest in the Americas ...

Misconduct Report Apr 21 '26 Heineken
Heineken’s Ghost Operation – How the World’s Second-Largest Brewer Hid a Seven-Year Investment in Iran

Heineken secretly operated in Iran for seven years – and never disclosed the investment in a press release or annual report. The ...

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Mar 3 '26 AB InBev, Heineken Beverages SA
How Big Alcohol Stole the Budget: Inside the Industry Campaign That Derailed South Africa’s Alcohol Tax Ambitions

South Africa’s 2026 Budget set alcohol excise at a 3.4% increase – a clear retreat from last year’s above-inflation adjustment and a ...

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Nov 24 '25 AB InBev, Diageo, Heineken
Alcohol Industry Uses Inflated Job Claims and Fake Civil Society to Derail Nigeria’s Sachet Ban

Nigeria’s move to phase out sachet and small-bottle alcohol – formats designed for ultra-availability, low price and youth appeal – ...

Misconduct Report Nov 17 '25 Asahi, Heineken
UK Alcohol Duty Makes Beer Giant Lower Alcohol Content In Its Products

Heineken UK is lowering the alcohol strength of Foster’s lager from 3.7% to 3.4% because the UK’s strength-based alcohol duty makes ...

Misconduct Report Oct 28 '25 Heineken
Heineken CEO Pushes Misleading Mental Health Claims to Sell More Beer

Heineken’s chief executive, Dolf van den Brink, recently maid misleading claims that beer could help ease loneliness and even address the ...