Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Rule‑Breaking Brewer – Heineken Slammed by African Regulator and European Court
In the first four months of 2025, Heineken has already been caught flouting competition laws in two major jurisdictions – fined ...
Heineken Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy
Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...
Heineken Heineken Links Alcohol and Self-Care in Marketing Push
Heineken has launched a skincare product called Smootheriser, a “beer-based cream” marketed in a can designed to resemble ...
AB InBev, Asahi, Carlsberg, Heineken England, UK: Evidence Shows Alcohol Taxes Work
New alcohol duty rules introduced in August 2023 are reshaping the UK’s alcohol market. Under the improved structure, taxes are now based ...
AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image
The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...
Heineken Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”
Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...
Heineken, Heineken Brazil Heineken’s “Sol” Brand Campaign in Brazil: Exploiting Community and Social Connections
Heineken’s campaign for its “Sol” beer brand in Brazil is exploiting genuine community interactions for profit. By taking ...
AB InBev, Bacardi, Heineken Inside South Africa’s Plan to Raise Alcohol Excise Taxes
South Africa is planning bold steps to better prevent alcohol harm. The government is planning above‐inflation increases in excise duties ...
AB InBev, Diageo, Heineken, Pernod Ricard Expanding Harm – How the Alcohol Industry Targets Emerging Economies
Big Alcohol’s relentless push for expansion is focused on so-called “developing markets” – a term the industry uses to ...