Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
AB InBev, Heineken Beer at What Cost? How Heineken and AB InBev Exploit Mexican Communities
The brewing giants Heineken and Grupo Modelo (controlled by AB InBev) are driving down barley prices for farmers in Mexico’s Altiplano ...
Diageo, Heineken Alcohol Industry in Kenya – Hypocrisy Exposed as ABAK Fights Environmental Legislation
The Alcoholic Beverages Association of Kenya (ABAK), representing some of the world’s largest alcohol companies, is now fighting proposed ...
Heineken Heineken in Sri Lanka – Undermining Alcohol Taxes to Protect Profits
At a panel discussion in Sri Lanka, Heineken Lanka repeated a familiar Big Alcohol tactic: claiming that higher alcohol taxes fuel illicit ...
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...
Carlsberg, Heineken Big Alcohol’s Tactics in Vietnam – Misleading the Public on Alcohol Taxation
In Vietnam, the alcohol industry is once again deploying manipulative tactics to sabotage a planned increase in excise taxes on alcohol. A ...
Heineken Heineken’s ‘Heinekicks’: A Sneaky Move to Target Gen-Z in Markets Where Alcohol Marketing is Banned
Heineken’s latest promotion, “Heinekicks,” is a troubling campaign aimed at reaching Gen-Z in markets where the general public is ...
Heineken Heineken’s Larger Bottle in Nigeria: A Push for More High-Risk Alcohol Use
Heineken’s recent introduction of a 45cl bottle in Nigeria raises public health concerns. The larger bottle size may encourage increased ...
Heineken Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports
Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...