Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability
Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...
Heineken misleading public on no alcohol beer
Heineken Mexico are framing the expansion of their range of non-alcoholic products as an effort to ”reduce alcohol consumption, ...
Heineken attempts greenwashing to hide water usage, slave labour
The water footprint of beer is horrible – to make one liter, 298 litres of water is used. This problem is worsened by the fact that large ...
Heineken main sponsor of comic event – marketing alcohol towards minors
Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...
Heineken’s Sponsorship of Sports Events
Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...
Top Carlsberg Executives Arrested as Big Alcohol’s Partnership With Russia Backfires
Carlsberg’s reluctance to withdraw their support of Russia has backfired on their own company. According to media reports from the ...
Exposed: Beer Giants Keep Funding Myanmar Military Junta
Alcohol industry giantsare funding Myanmar Junta’s atrocities through taxes, accordig to new revelations. Justice For Myanmar has exposed ...
Heineken Exposed for ‘Slave Labor’ Practices in Brazil
Brazilian brewery Kaiser, which is owned by Heineken, has been added to the government’s list of companies responsible for labor ...