Heineken Takes Over Competitor in Aggressive Push for African Markets
Posted on March 21, 2023 in Heineken, Africa, Africa, AfricaHeineken has finalised its move to acquire the controlling shares of African brewer Distell Group Holdings Limited. Heineken’s plans to take-over Distell and use Distell’s infrastructure to drive higher sales of Heineken products in South Africa and the wider African region have been approved. It is another clear sign that Heineken is gearing up for a fight with Big Alcohol competitors AB InBev and Diageo in the coming years about market domination and profit maximization in African countries.