Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 16 '25 Carlsberg
Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Sep 3 '25 Carlsberg
Festival violence and sexual assaults – Carlsberg’s “responsibility” campaign rings hollow

Carlsberg is touting its “ZERO Irresponsible Drinking” at Roskilde 2024, promoting a 0.5% IPA and positioning itself as a safety ...

Misconduct Report Apr 10 '25 AB InBev, Asahi, Carlsberg, Heineken
England, UK: Evidence Shows Alcohol Taxes Work

New alcohol duty rules introduced in August 2023 are reshaping the UK’s alcohol market. Under the improved structure, taxes are now based ...

Misconduct Report Apr 1 '25 AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory
IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image

The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

Misconduct Report Mar 26 '25 Carlsberg
Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship

Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...

Misconduct Report Dec 3 '24 Carlsberg, Heineken
Big Alcohol’s Tactics in Vietnam – Misleading the Public on Alcohol Taxation

In Vietnam, the alcohol industry is once again deploying manipulative tactics to sabotage a planned increase in excise taxes on alcohol. A ...

Misconduct Report Oct 17 '24 Carlsberg
Cultural Appropriation to Push Alcohol in Sabah and Sarawak

Carlsberg’s latest campaign in Malaysia, portrayed as a celebration of local icons from Sabah and Sarawak, uses specially designed cans ...

Misconduct Report Sep 30 '24 Carlsberg
Carlsberg’s Responsibility Campaign—A Thinly Veiled Push to Normalise Alcohol Use

Carlsberg’s recent partnership with Grab Cambodia to promote their “CelebrateResponsibly” campaign is a prime example of Big ...

Misconduct Report Jan 8 '24 Carlsberg, Heineken
Top Carlsberg Executives Arrested as Big Alcohol’s Partnership With Russia Backfires

Carlsberg’s reluctance to withdraw their support of Russia has backfired on their own company. According to media reports from the ...