Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Heineken main sponsor of comic event – marketing alcohol towards minors
Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...
Heineken Heineken’s Sponsorship of Sports Events
Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...
Heineken Heineken Exposed: Beer Giant Promotes Heavy Alcohol Use
Heineken got caught promoting heavy alcohol use at the Gold Cycle Race in the Netherlands. The Dutch Institute for Alcohol Policy, STAP, ...
Heineken Exposed: Heineken Marketing Alcohol to Minors in Brazil
Big Brother Brazil is one of the most popular TV shows in the country ever – with a large following also among minors. But one of the ...
Heineken DR Congo: Heineken Billboards Glorify War
The multinational beer giant Heineken, the second largest beer producer in the world, has a long history of unethical marketing campaigns. ...
Heineken Exposed: Heineken Marketing Strategies and Examples
Heineken’s track record of unethical makreting practices is appalling. From racism, exploitation of women, to cultural appropriation ...
Heineken Heineken: Cultural Appropriation To Sell Beer
Heineken has apologized for appropriating the “Roxbury Love” mural from a Boston neighborhood in a series of beer ads which began ...