DR Congo: Heineken Billboards Glorify War
Posted on January 20, 2019 in Heineken, Promotion, Africa, Africa, Africa, AfricaThe multinational beer giant Heineken, the second largest beer producer in the world, has a long history of unethical marketing campaigns. Dutch newspaper NRC reports the latest marketing stunt that transgresses ethical boundaries comes from the Democratic Republic of Congo where Heineken-owned brand Primus launched a billboard campaign that glorifies war.
The gigantic billboards, many of them near roads, depict fighters lifting a rifle into the air. The Swahili caption reads: “This is our beauty.”…