DR Congo: Heineken Billboards Glorify War

Posted January 20 2019 Alcohol Harm, Alcohol Violence, Big Alcohol, BigAlcoholExposed, Conflict, Evidence, Heineken, News, Promotion, Violence, War

The multinational beer giant Heineken, the second largest beer producer in the world, has a long history of unethical marketing campaigns. Dutch newspaper NRC reports the latest marketing stunt that transgresses ethical boundaries comes from the Democratic Republic of Congo where Heineken-owned brand Primus launched a billboard campaign that glorifies war.
The gigantic billboards, many of them near roads, depict fighters lifting a rifle into the air. The Swahili caption reads: “This is our beauty.”…

Read full article

find out more

Back to top