Heineken: Cultural Appropriation To Sell Beer
Posted on August 21, 2017 in Heineken, Promotion, The Americas, United States of AmericaHeineken has apologized for appropriating the “Roxbury Love” mural from a Boston neighborhood in a series of beer ads which began appearing in Roxbury and Dorchester liquor stores already in 2016. “The offense is so egregious to remove the iconic picture of what is known as a global hero and figure. Remove that. And we’re going to put in a bottle of Heineken?”