Heineken: Cultural Appropriation To Sell Beer

Posted on August 21, 2017 in Heineken, Promotion, The Americas, The Americas

Heineken has apologized for appropriating the “Roxbury Love” mural from a Boston neighborhood in a series of beer ads which began appearing in Roxbury and Dorchester liquor stores already in 2016. “The offense is so egregious to remove the iconic picture of what is known as a global hero and figure. Remove that. And we’re going to put in a bottle of Heineken?”

alcohol marketing, Big Alcohol, BigAlcoholExposed, Heineken, News, Promotion
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