Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 16 '26 AB InBev, Ambev
AB InBev Turns Netflix’s Bridgerton Into a Marketing Channel for Alcopops in Brazil

AB InBev subsidiary Ambev is using Netflix’s hit series Bridgerton to market flavoured alcoholic beverages to young women in Brazil. ...

Misconduct Report May 30 '25 Fábrica de Licores de Antioquia
Antioquia Liquor Factory Uses Pregnancy to Promote Alcohol on Social Media

Community Submission: “This company has a history of aggressive and openly misleading advertising. In this case, they use an influencer ...

Misconduct Report Jan 21 '25 Diageo
Diageo Markets Alcohol as Empowerment for Women

A recent LinkedIn article titled “Embracing the Forties: Redefining Identity for Ageing Women” highlights a concerning strategy by ...

Misconduct Report Dec 9 '22
Behind the Bar: The Exploitation of Beer Girls in Asia and Africa

In bars from Phnom Penh to Kampala, young women known as “beer girls” are deployed by Big Alcohol to drive sales—often at the cost of ...

Misconduct Report Nov 25 '22
Special Feature for International Day for the Elimination of Violence against Women

On the occasion of November 25 being the International Day for the Elimination of Violence against Women, this week’s Special Feature ...

Misconduct Report Nov 25 '22 Heineken
Sales over Safety of Girls? The Alcohol Industry’s Exploitation of “Beer Promotion Girls”

November 25 is a great opportunity to remember that the unethical practices of alcohol companies, such as Heineken, are not normal, and ...

Misconduct Report Nov 18 '22
India: Alcohol Use by Women Rose During Pandemic. How Big Alcohol Is Converting Women to Alcohol Consumption

Big Alcohol pushed Indian state governments to allow alcohol e-commerce during the COVID-19 pandemic. This strategy converted more Indian ...

Misconduct Report Jul 19 '22
Sexualized Alcohol Marketing Increases Risk for Sexual Exploitation in Nigeria

This study found that the alcohol industry‘s strategy of using young women to promote beer in Benin City, Nigeria ...

Misconduct Report Jul 19 '22
Sexualized Alcohol Marketing Increases Risk for Sexual Exploitation in Nigeria

This study found that the alcohol industry‘s strategy of using young women to promote beer in Benin City, Nigeria ...