Sexualized Alcohol Marketing Increases Risk for Sexual Exploitation in Nigeria

This study found that the alcohol industry‘s strategy of using young women to promote beer in Benin City, Nigeria ‘sexualizes’ beer marketing. It exposes beer promoters to health and social risks because they may be coerced into unwanted relationships as a condition for some men to purchase their brands (or sell more and meet their targets).

There is a need to implement alcohol policies in Nigeria and tailor responses to beer promoters‘ unique risks.