Exposed: Big Alcohol Is Hijacking Pride Month
Posted on June 08, 2021 in Manipulation, Manipulation, Africa, Africa, Africa, AfricaJune is pride month. As the corporate rainbow branding spreads the alcohol industry has jumped on the band wagon. Presenting a facade of care for LGBTQIA+ people and their rights, through pride campaigns and rainbow marketing.
The truth is however starkly different. Alcohol harms LGBTQIA+ people disproportionately (not something the industry includes in their campaigning). This is not the only time the alcohol industry has exploited a rights movement to sell more alcohol. The same strategy is applied with the women’s rights and feminist movement.