Exposed: Big Alcohol Is Hijacking Pride Month
Posted on June 08, 2021 in Manipulation, Promotion, Africa, Asia-Pacific, Europe, The AmericasJune is pride month. As the corporate rainbow branding spreads the alcohol industry has jumped on the band wagon. Presenting a facade of care for LGBTQIA+ people and their rights, through pride campaigns and rainbow marketing.
The truth is however starkly different. Alcohol harms LGBTQIA+ people disproportionately (not something the industry includes in their campaigning). This is not the only time the alcohol industry has exploited a rights movement to sell more alcohol. The same strategy is applied with the women’s rights and feminist movement.