Exposed: Big Alcohol Is Hijacking Pride Month

Posted June 08 2021 Alcohol Harm, alcohol marketing, Big Alcohol, BigAlcoholExposed, CSR, Evidence, LGBTQ, LGBTQIA+, Manipulation, News, Pinkwashing, Promotion, Rainbow-Washing, Women's Rights

June is pride month. As the corporate rainbow branding spreads the alcohol industry has jumped on the band wagon. Presenting a facade of care for LGBTQIA+ people and their rights, through pride campaigns and rainbow marketing.

The truth is however starkly different. Alcohol harms LGBTQIA+ people disproportionately (not something the industry includes in their campaigning). This is not the only time the alcohol industry has exploited a rights movement to sell more alcohol. The same strategy is applied with the women’s rights and feminist movement.

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