Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Feb 1 '26
IARD Undermines Dry January to Protect an Industry That Profits From High-Risk Alcohol Use

IARD – funded by 13 of the world’s largest alcohol companies – used a trade media interview to discourage people from trying a ...

Misconduct Report Nov 12 '25
South Korea Moves to Limit Alcohol-Food Co-Branding That Normalises Alcohol Use

South Korea is moving to limit alcohol–food co-branding because authorities recognise how these campaigns normalise alcohol use and ...

Misconduct Report Nov 1 '25
Teens Exposed to Social Media Alcohol Marketing Are Much More Likely to (Binge) Consume Alcohol

Teens and young adults who see alcohol promotions in their social media feeds are more likely to consume alcohol and engage in binge ...

Misconduct Report Oct 9 '25 AB InBev, Ambev
Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil

Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...

Misconduct Report Sep 16 '25 Carlsberg
Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Sep 15 '25 AB InBev, Heineken
Cheap Beer, High Cost: How Colombia’s Beer Industry Endangers Youth and Blocks Public Health Progress

Colombia’s beer industry is flooding communities with ultra-cheap alcohol while blocking life-saving public health measures. Bavaria and ...

Misconduct Report Sep 8 '25 Heineken, Heineken Brazil
Intrusive and calculated – Heineken interrupts Netflix to push beer into the living room

Heineken has taken alcohol marketing into Brazilian living rooms with a campaign called “Hijack Socialization.” In partnership with ...

Misconduct Report Sep 3 '25 Carlsberg
Festival violence and sexual assaults – Carlsberg’s “responsibility” campaign rings hollow

Carlsberg is touting its “ZERO Irresponsible Drinking” at Roskilde 2024, promoting a 0.5% IPA and positioning itself as a safety ...