Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Heineken Links Alcohol and Self-Care in Marketing Push
Heineken has launched a skincare product called Smootheriser, a “beer-based cream” marketed in a can designed to resemble ...
Asahi Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen
Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...
New Study Reveals Zero-Alcohol Products Prompt Adolescents to Think of Alcohol
This online study examined whether adolescents implicitly categorise images of zero-alcohol drinks as alcoholic beverages. The study shows ...
New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately
Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...
Spain: Government Approves New Law on Preventing Under-Age Alcohol Use
The Spanish Council of Ministers has approved the Law on the Prevention of Alcohol Consumption in Minors. This bill will now move to ...
Heineken, Heineken Brazil Heineken’s “Sol” Brand Campaign in Brazil: Exploiting Community and Social Connections
Heineken’s campaign for its “Sol” beer brand in Brazil is exploiting genuine community interactions for profit. By taking ...
What We Know For Sure – and What Not – About the Potential of Policy Measures to Protect People From Alcohol Marketing
For the eleventh episode in our third season we discuss what we know for sure – and what not – about the potential of policy measures ...
San Miguel Ginebra San Miguel Hijacks Filipino Identity to Push Alcohol
Ginebra San Miguel, a subsidiary of San Miguel Corporation, has launched its “Kabayani Kita” campaign, portraying alcohol use as an ...
AB InBev Targeting Youth – Grupo Modelo’s Troubling Marketing Push
Grupo Modelo, part of AB InBev, is doubling down on its expansion strategy for 2025 with a focus on “megabrands” like Corona and ...