Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
AB InBev Targeting Youth – Grupo Modelo’s Troubling Marketing Push
Grupo Modelo, part of AB InBev, is doubling down on its expansion strategy for 2025 with a focus on “megabrands” like Corona and ...
How to Curb Marketing From Health-Harming Industries
This paper reviews evidence about the impact of marketing on ill health. The researchers summarize evidence that marketing practices in six ...
Diageo Diageo Ireland: Marketing Disguised as Community Support
Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...
Heineken Heineken’s ‘Heinekicks’: A Sneaky Move to Target Gen-Z in Markets Where Alcohol Marketing is Banned
Heineken’s latest promotion, “Heinekicks,” is a troubling campaign aimed at reaching Gen-Z in markets where the general public is ...
Constellation Brands, Molson Coors Alcohol Companies’ use Data-Driven Tactics to Target Gen Z
Alcohol companies are ramping up targeted marketing strategies to engage Generation Z, leveraging everything from social media and ...
Diageo Diageo’s Alcohol Chocolates in Mexico: Irresponsible Marketing in the Candy Aisle
In a concerning example of potentially irresponsible marketing, Diageo, the parent company of Johnnie Walker, and chocolate producer Turin ...
Polish Government Takes Action to Protect Children From Alcohol Products Made to Mimick Children’s Drinks
The Polish government is taking steps and has announced more alcohol policy action after a public outcry over an alcohol company sold vodka ...
Diageo Diageo targeting Uganda youth
Uganda Breweries, owned by the global alcohol company Diageo, recently launched another massive alcohol marketing campaign in the country. ...
Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing
This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...