Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Heineken

Heineken Links Alcohol and Self-Care in Marketing Push

Heineken has launched a skincare product called Smootheriser, a “beer-based cream” marketed in a can designed to resemble ...

Asahi

Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen

Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...

New Study Reveals Zero-Alcohol Products Prompt Adolescents to Think of Alcohol

This online study examined whether adolescents implicitly categorise images of zero-alcohol drinks as alcoholic beverages. The study shows ...

New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately

Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...

Spain: Government Approves New Law on Preventing Under-Age Alcohol Use

The Spanish Council of Ministers has approved the Law on the Prevention of Alcohol Consumption in Minors. This bill will now move to ...

Heineken, Heineken Brazil

Heineken’s “Sol” Brand Campaign in Brazil: Exploiting Community and Social Connections

Heineken’s campaign for its “Sol” beer brand in Brazil is exploiting genuine community interactions for profit. By taking ...

What We Know For Sure – and What Not – About the Potential of Policy Measures to Protect People From Alcohol Marketing

For the eleventh episode in our third season we discuss what we know for sure – and what not – about the potential of policy measures ...

San Miguel

Ginebra San Miguel Hijacks Filipino Identity to Push Alcohol

Ginebra San Miguel, a subsidiary of San Miguel Corporation, has launched its “Kabayani Kita” campaign, portraying alcohol use as an ...

AB InBev

Targeting Youth – Grupo Modelo’s Troubling Marketing Push

Grupo Modelo, part of AB InBev, is doubling down on its expansion strategy for 2025 with a focus on “megabrands” like Corona and ...

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