Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Nov 12 '24 Bacardi, Diageo, Pernod Ricard
Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers

The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...

Misconduct Report Nov 7 '24 Constellation Brands, Molson Coors
Alcohol Companies’ use Data-Driven Tactics to Target Gen Z

Alcohol companies are ramping up targeted marketing strategies to engage Generation Z, leveraging everything from social media and ...

Misconduct Report Oct 9 '24
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Misconduct Report Sep 13 '24Young woman playing games on her mobile phone Heineken
Targeting Youth: Heineken’s  Driving Game Masks a Bigger Marketing Strategy

Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...

Misconduct Report Jul 25 '24
Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing

This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Feb 16 '24 Diageo
Driving under the influence of alcohol campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched a campaign against driving under the influence of ...

Misconduct Report Feb 15 '24 818 Tequila
Celebrities and alcohol promotion

Kendall Jenner has been promoting her own Tequila Brand, 818, engaging in a college tour. She visited different universities in the United ...

Misconduct Report Feb 13 '24 Heineken
Heineken’s Sponsorship of Sports Events

Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...