Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
AB InBev Normalizing Harm: AB InBev’s Tactic to Embed Alcohol in Social Life
AB InBev’s “Poker and Pizza” campaign in Colombia demonstrates a Big Alcohol tactic to normalize alcohol in everyday life. By taking ...
Bacardi Coca-Cola’s New Alcoholic Beverage: Blurring the Lines Between Soft Drinks and Risk
Coca-Cola and Bacardi’s recent announcement to launch a ready-to-drink (RTD) alcoholic product in 2025 is deeply concerning, especially ...
AB InBev Submitted case: Exposing the Conflict of Interest in Alcohol Industry-Funded Science
The involvement of alcohol companies such as AB InBev in funding scientific research is a troubling practice that compromises public health ...
Constellation Brands Constellation Brands Buys Influence in Mexico with Billion Dollar Investment
Constellation Brands’ $1.6 billion investment in Veracruz, framed as a major economic win, raises serious concerns about the company’s ...
Diageo, Heineken, Pernod Ricard Alcohol Industry Pushes “Responsible Use” to Avoid Effective Policy
Panama’s recent campaign promoting “responsible drinking” is a classic example of the alcohol industry’s misleading tactics. Framed ...
AB InBev “Smart Drinking” or Smart Marketing? AB InBev’s Campaign Distracts from Alcohol Harm
AB InBev, the world’s largest beer producer, has been using “moderation” campaigns in Colombia, promoting “smart drinking” ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Special Feature: Understanding FASD Burden and Solutions
Alcohol exposure to the unborn or newborn child is one of the clearest examples of the second-hand harm caused by alcohol. The problem is ...
Heineken Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability
Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...