Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Diageo From Pitch to Pint – Diageo Turns the FIFA World Cup into an Alcohol Sales Platform
Diageo’s new sponsorship of the 2026 FIFA World Cup is not just another marketing partnership – it’s a calculated attempt to embed ...
AB InBev Corona’s “Natural Freezers” Distract from the Beer Industry’s Massive Ecological Footprint
Corona, owned by global alcohol giant AB InBev, is once again pushing a shiny PR campaign dressed up as environmental action – this time ...
Heineken Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy
Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...
AB InBev AB InBev’s Mexican Footprint: Exploiting Water, Dodging Accountability
Grupo Modelo – owned by global giant AB InBev – is draining Hidalgo dry. While the company boasts of its “sustainability” efforts, ...
Canada’s Alcohol Lobby Hijacks Public Debate
Taxpayer groups do Big Alcohol’s bidding to block even a capped tax adjustment Canada’s alcohol industry is once again distorting ...
AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image
The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...
New Mexico, USA: Big Alcohol Derails Alcohol Tax Increase And Lawmakers Push Alcohol Industry Bill Instead
New Mexico has the highest rate of alcohol-related deaths in the United States, with nearly 2,000 lives lost annually due to alcohol. ...
New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately
Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...
Diageo Theatre of Deception: Diageo’s School Program in Brazil
Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...