Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Aug 21 '25 Bacardi, Brown-Forman, Diageo
Big Alcohol Captures Health Policy in New Zealand – Internal Files Show Corporate Access, Pressure, and Policy Dilution

Leaked documents reveal New Zealand’s health ministry giving alcohol lobbyists – including Diageo, Bacardi and Brown-Forman – a ...

Misconduct Report Nov 25 '24
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Misconduct Report Nov 15 '24
How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Misconduct Report Oct 9 '24
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Misconduct Report Mar 5 '24 BEE
University students targeted by aggressive alcohol marketing

Recently, liquor companies have adopted increasingly aggressive tactics to target university students, leveraging social media platforms to ...

Misconduct Report Oct 2 '23
Alcohol Policy Action Yields Significant Health Gains New Study Shows

In New Zealand, a set of strategies to address alcohol harm has the potential to significantly improve population health. By combining ...

Misconduct Report Feb 1 '23
Denormalising Alcohol Industry Activities in Schools

Children’s education and lives should be protected from the harmful influence of commercial interests. Yet the global alcohol ...

Misconduct Report Nov 19 '22
Online Alcohol Retailers Fail to Display  Health Warnings

A study of online alcohol sales has revealed serious inadequacies when it comes to the availability of mandatory alcohol health information ...

Misconduct Report Jan 12 '22
Children’s Exposure to Brand Marketing

This study found that children are repeatedly exposed to marketing through multiple mediums and across all settings, and the findings ...