Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Nov 25 '24
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Misconduct Report Nov 15 '24
How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Misconduct Report Oct 15 '24 Asahi
Big Alcohol’s Deceptive Play for Gen Z

Asahi’s re-launch of “Sub Zero alcoholic cola”, with its “Thanks for Zero” campaign, exemplifies the alcohol ...

Misconduct Report Oct 9 '24
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Misconduct Report Sep 12 '24Children watching tv Diageo
Children Exposed to Alcohol Ads by Diageo on Family-Friendly Shows

Diageo, the global alcohol giant behind brands like Smirnoff, Gordon’s Gin, Johnny Walker, and Baileys, has come under fire for exposing ...

Misconduct Report Jun 27 '24
Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...

Misconduct Report May 8 '24 ABAC
Unveiling the self-regulation in Australia: ABAC’s quarterly Report on Alcohol Advertising

The Alcohol Beverages Advertising Code (ABAC) has launched their Quarterly Report in which emphasise the importance of proactively ...

Misconduct Report Mar 15 '24
Australia: Latest Injury and Hospitalisation Data Reveal Serious Alcohol Harm – Especially Among Men

the Australian Institute of Health and Welfare has revealed the extent of alcohol harm in the country. The latest injury and ...

Misconduct Report Sep 13 '23
Understanding the Potential Risks of Zero Alcohol Products

The absence of alcohol does not mean the absence of risk: this study explores the role of marketing strategies and ambiguous boundaries as ...