Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 30 '26 Bacardi, Heineken, Suntory
How the Alcohol Industry Opened TikTok to Marketing That Reaches Young People

Alcohol companies have moved onto TikTok with influencer videos, celebrity campaigns and branded soap operas. The industry’s own ...

Misconduct Report Sep 17 '26 AB InBev, Diageo, Heineken, Pernod Ricard
Ten Countries in Three Months: How Big Alcohol Uses Illicit Trade Fears to Delay and Derail Alcohol Policy

Just in the past three months, alcohol companies and their trade groups have deployed claims of booming illicit alcohol markets in at least ...

Misconduct Report Sep 15 '26 AB InBev
AB InBev Turns Netflix’s The Gentlemen Into Beer Marketing in Eight Countries

Across eight countries, Stella Artois is selling the act of serving a beer as a display of power and status, set in the world of ...

Misconduct Report Sep 2 '26 Pernod Ricard
South Africa: Pernod Ricard Turns the 1956 Women’s March Into a Whisky Ad

Pernod Ricard’s The Glenlivet used the legacy of the 1956 Women’s March – and the images of Winnie Madikizela-Mandela, Lilian ...

Misconduct Report May 8 '26 AB InBev, Ambev, Diageo, Grupo Modelo, Molson Coors
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...

Misconduct Report Mar 3 '26 AB InBev, Heineken Beverages SA
How Big Alcohol Stole the Budget: Inside the Industry Campaign That Derailed South Africa’s Alcohol Tax Ambitions

South Africa’s 2026 Budget set alcohol excise at a 3.4% increase – a clear retreat from last year’s above-inflation adjustment and a ...

Front group Jan 30 '26
Beer Association of South Africa (BASA)

OVERVIEW The Beer Association of South Africa (BASA) is an alcohol industry front group operating at the national level. Established in ...

Misconduct Report Nov 24 '25 AB InBev, Diageo, Heineken
Alcohol Industry Uses Inflated Job Claims and Fake Civil Society to Derail Nigeria’s Sachet Ban

Nigeria’s move to phase out sachet and small-bottle alcohol – formats designed for ultra-availability, low price and youth appeal – ...

Misconduct Report Oct 6 '25 Diageo
Diageo Exploits Youth Employment Crisis to Rebrand Itself as a “Development Partner” in South Africa

When South Africa’s Deputy Minister of Higher Education, Nomusa Dube-Ncube, appeared alongside Diageo South Africa, ...