Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Pernod Ricard

Unveiling Greenwashing: Absolut Vodka’s Paper Bottle Initiative and Sustainability Challenges in the Alcohol Industry

  Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced ...

Pernod Ricard

Pernod Ricard launches fast food-focused wine range

Description: The company is promoting unhealthy behavior and norms by launching a new wine range called Greasy Fingers, to complement ...

Diageo, Pernod Ricard

ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands

Description: The ICC Cricket World Cup 2023 has attracted sponsorship from major alcohol beverage brands, including Bira91, Royal Stag, ...

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