Pernod Ricard launches fast food-focused wine range

Posted on November 13, 2023 in Pernod Ricard, Deception, GB, GB

Description:

The company is promoting unhealthy behavior and norms by launching a new wine range called Greasy Fingers, to complement greasy fast food like burgers and fries. With a focus on engaging young adult shoppers,

  • Company: Pernod Ricard

Website: https://harpers.co.uk/news/fullstory.php/aid/32049/Pernod_launches_fast_food-focused_wine_range.html

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