Long-Term Societal Trends That Trouble Big Wine

Big Wine is losing its place in society as young people move away from alcohol products. Last year wine sales are reported to have dropped by 2%.
Wine is still marketed as a luxury product. While this might be still appealing for baby boomers it is not what younger generations value or prioritize. Young people are valuing experineces more that status. They value environmental protection and social responsibility and look for companies with similar values. And Big Wine just does not fit that description, given the harm their products and practices cause, including severe human rights violations.