Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Nepal: Changing Alcohol Norm Increases Need for Better Alcohol Policy Protections

Alcohol norms are fast changing in Nepal. High alcohol availability is one of the main reasons fueling this change. The policy protections ...

Sri Lanka: Study Exposes ‘Pseudo-Happiness’ of Alcohol Use

A study published in a Sri Lankan newspaper exposes that pseudo-happiness of alcohol causes harm to people after using alcohol. 78% of ...

Social Media and Alcohol Harm: Troubling Depictions of Underage Alcohol Use on TikTok

A recent study published in the Journal of Studies on Alcohol and Drugs found that the majority of the videos using the hashtag #alcohol on ...

Alcohol Harm in Youth: Liver Disease Deaths Skyrocket

A study published in the British Medical Journal (BMJ) has found more American young people are dying from liver cirrhosis caused by ...

RTDs The Alcohol Industry’s Latest Strategy Targeting Youth

Ready-to-go drinks or RTDs are the alcohol industry’s latest tactic targeting young people. RTDs more commonly known as alcopops are ...

Big Alcohol Exposed: Coca-Cola Has Begun Selling Alcoholic Lemonade in Japan

In the latest extension of Coca Cola’s arm into big alcohol, the company has started selling a new brand of alcoholic lemonade in ...

Company-Specific Revenues From Underage Alcohol Use

This study found that despite the alcoholic beverage industry’s stated commitment to reducing underage alcohol use, significant ...

Switzerland: Young People Are Exposed to Alcohol Promotions Every Five Minutes

A study by Addiction Switzerland found that young people in Switzerland are exposed to alcohol promotions every five minutes. This happens ...

New Zealand: Communities Want Alcohol Law Improvements for Better Youth Protection

Communities are calling for a revision of alcohol laws specifically surrounding marketing and promotion, in order to protect children and ...

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